After 40 years as one of middle America's leading life insurance, retirement and investment providers, Transamerica underwent a complete visual overhaul that launched in January of 2025. Backed by Aegon, Transamerica's parent company, our brand team delivered a fresh, modern face to this 120-year-old brand while maintaining its iconic Transamerica pyramid. A new bespoke typeface and a bright palette of bold colors paired with emotive and interesting photography brings the brand into a new era of maintaining the brand promise: to give everyone the opportunity to live their best life.
